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Targeted Advertising

Targeted Audience

Boomers and Seniors: $7.1 Trillion Market

The boomer and senior marketplace is $7.1 trillion, representing 46% of the U.S. economy. It is forecasted to hit $23.5 trillion by 2032.

The 50+ market is Northern California's fastest growing market segment. Approximately three million people over the age of 50 live in the San Francisco Bay Area. Over 300,000 live in San Jose alone.

The total net worth of people over 50 in the Bay Area is five times that of other Americans. Our readers account for 74% of personal financial assists, 50% of discretionary income; 65% of cruise travel; 48% of luxury car sales and 77% of prescription drugs.

Boomers spend $157 billion on trips every year and account for nearly $230 billion or 55% of consumer packaged goods sales.

The senior age group is—for the first time--the largest in terms of size and percent of the population in the U.S. In the next 30 years, the 65+ population will be larger than the younger generations.

If boomers and seniors are your target market, advertising in ActiveOver50 media is the idea partner to reach this dynamic, rapidly growing demographic.

ActiveOver50 provides its sponsors with a targeted audience of the wealthiest, best educated and most sophisticated of purchasers, reaching over 200,000 boomers and seniors in print and online.


You have the opportunity to place targeted advertising in our print/digital magazine, eNewsletters, website and marketing videos. Running advertising in ActiveOver50’s print magazine in conjunction with our digital products is a powerful way to build your business and reinforce your marketing message across all media.

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2017 Editorial Calendar

Winter Money & Retirement February
Spring Travel Guide April
Summer Housing Guide July
Fall Healthcare & Innovation Guide October